Maddee James is the queen and empress of xuni.com, a website design company that creates and maintains author websites. I met Maddee at a workshop for writers and wondered if her career involved much writing. In my quest to be Jessica Fletcher, she who writes and does other things, I requested an interview with Maddee to find out exactly what she does and how she came to do it.
During our conversation, I discovered that like me, Maddee once had babies and needed something she could work on from home. Unlike me, she taught herself how to build websites.
As far as her process goes, Maddee reads her clients’ books and uses a questionnaire to get to know their preferences. Then she applies her own artistic eye to create a website that reflects the author and their work. Her job is much more visual and colorful than writing is, and more collaborative than most novel writing (if you don’t count conversations with the people in your head). Still, both jobs involve bringing ideas to life so that others can appreciate them.
That got me thinking about my own online presence, who I am as an author, and what readers can expect from my work. Like my blog voice, my book voice is female and humorous. My book has an academic setting and takes place in the fall. Unlike me, my protagonist has no children because if she did she would have no time to solve mysteries. The other reason there are no children in my book is that I write a lighter kind of mystery and putting kids in danger is too icky.
Maddee also shared that because she loves her work, she does it almost all the time. It’s hard to turn off or take a vacation. The work/life balance is something I think about because I have responsibilities other than writing, but when the story is flowing, it’s hard to stop. I can imagine a looming deadline would also make it hard to stop. The combination of a looming deadline plus children needing attention, dinner and clean diapers sounds really challenging.
So while I have no plans to teach myself how to design websites anytime soon, I left my conversation with Maddee feeling inspired by her journey and her achievements. And maybe, hopefully, one day I’ll be in need of her services myself.
Mariah Klein 